只开夫妻店，广东城中村跑出黑马，已有1800+店

Core Insights - A new "thousand-store brand" has emerged in the tea beverage market, focusing on rural and town markets in Guangdong and Guangxi, with over 1800 stores opened in just four years, aiming to surpass 2000 stores this year [1][6][17] - The brand, known as "Baojinzhu," has successfully identified market gaps despite the saturation of the tea beverage market, employing a unique strategy of targeting less competitive areas [1][20] Market Strategy - The brand focuses on opening "couple-run stores," avoiding professional franchisees, which allows for lower operational costs and higher commitment from owners [3][12] - By leveraging word-of-mouth marketing through family and friends, the brand has expanded rapidly without relying on social media or traditional marketing channels [3][20] Product Offering - Baojinzhu offers a diverse menu with over 40 SKUs, primarily featuring old brown sugar pearl milk tea priced at 7 yuan per cup, ensuring affordability and variety for a wide customer base [11][9] - The brand emphasizes a "soft and chewy" texture for its pearls, which are made using a unique production process that enhances flavor absorption [16] Financial Performance - Individual stores reportedly achieve daily revenues exceeding 2000 yuan, with some stores generating over 10,000 yuan in peak sales [3][8] - The low rent and labor costs in rural areas contribute to an annual profit of approximately 200,000 yuan per store [3][12] Expansion Plans - With the saturation of the Guangdong and Guangxi markets, Baojinzhu is now expanding into cities like Shenzhen and Shanghai to sustain growth [17][19] - The founder acknowledges the need for a corporate transformation to support this expansion, focusing on improving brand management and operational efficiency [19][20]