CBC(SH:600132) Zheng Quan Ri Bao Zhi Sheng·2025-08-16 03:43Core Viewpoint - Despite intense competition in the industry, Chongqing Beer Co., Ltd. is actively embracing change, identifying opportunities, optimizing strategies, and strengthening execution to explore new profit growth spaces in a stagnant market [1][3]. Financial Performance - In the first half of 2025, Chongqing Beer achieved a sales volume of 1.8008 million kiloliters, a year-on-year increase of 0.95%, outperforming the industry average, which saw a total beer production of 19.044 million kiloliters, a decline of 0.3% [1][4]. - The company reported operating revenue of 8.839 billion yuan and a net profit attributable to shareholders of 865 million yuan [1]. Product Strategy - Chongqing Beer launched nearly 30 new products in the first half of 2025, focusing on expanding non-on-trade channels and enhancing the proportion of canned products [3][4]. - The revenue breakdown by product category showed high-end products generating 5.265 billion yuan, mainstream products 3.145 billion yuan (a slight decline of 0.92%), and economy products 195 million yuan (an increase of 5.39%) [4]. Regional Performance - The Northwest region achieved revenue of 2.596 billion yuan, a year-on-year increase of 1.75%, while the Central and Southern regions experienced slight declines due to external competition and consumption environment pressures [4]. Marketing and Brand Development - The company is enhancing marketing innovation by focusing on local culture and consumption scenarios, which has helped maintain competitive advantages [5][6]. - Chongqing Beer is actively engaging in local brand promotions and events, such as beer festivals, to strengthen brand image and market presence [5]. Non-On-Trade Channel Expansion - The management emphasized the growth of non-on-trade channels, with double-digit growth in the canned product rate for several brands in the second quarter [6][8]. - The company plans to continue investing in non-on-trade channels and launching new products, particularly in the high-end segment [6]. Future Outlook - The management expects to continue benefiting from commodity price advantages, with no significant changes anticipated for the next year [8]. - The company is focusing on the development of new beverage products and exploring innovative packaging and flavors to meet diverse consumer demands [7][8].