3 6 Ke·2025-08-16 04:10Core Viewpoint - The cloud computing industry is facing challenges in communication strategies as the complexity of technology increases, leading to a disconnect between cloud service providers and decision-makers in companies [2][3][4]. Group 1: Challenges in Cloud Communication - The complexity of cloud technology has raised the barrier for decision-makers, making it difficult for them to understand the offerings [3][4]. - The decision-making chain has become longer and more fragmented, with various stakeholders (CTO, CFO, CEO) having different priorities and concerns [4][5]. - Cloud providers often use a one-size-fits-all communication approach, which fails to resonate with diverse audiences, leading to a lack of memorable messaging [5][6]. Group 2: Current Communication Strategies of Major Cloud Providers - Alibaba Cloud emphasizes its technological superiority, but this approach may alienate business leaders who seek direct connections to business growth [9][10]. - Tencent Cloud focuses on ecosystem integration, highlighting its connections with WeChat and other platforms, but this may raise concerns about dependency on Tencent's ecosystem [10]. - Baidu Cloud centers its messaging around AI capabilities, which may be too advanced for many potential clients still in the early stages of digital transformation [10][11]. Group 3: Effective Communication Approaches - Successful cloud providers like AWS focus on customer case studies, demonstrating tangible benefits and cost savings, which resonate well with decision-makers [12][25]. - Microsoft Azure promotes integrated productivity solutions, making it clear how its services enhance employee efficiency [13][14]. - Google Cloud engages developers through community-driven initiatives, fostering a positive reputation that influences corporate decision-making [15][16]. Group 4: Recommendations for Improvement - Cloud providers should clarify the structure of their services, ensuring that different stakeholders understand their respective roles and benefits [22][23]. - Using industry-specific scenarios and case studies can help bridge the gap between technical jargon and business needs, making the value proposition clearer [24][26]. - Collaborative marketing strategies, such as showcasing industry-wide adoption of a cloud service, can enhance credibility and appeal to potential clients [28][30][34].