Hua Er Jie Jian Wen·2025-08-16 05:24Core Insights - The core viewpoint of the article highlights the aggressive strategy of JD.com in the instant retail market, particularly its significant losses in the food delivery sector, which have impacted overall profitability despite a notable revenue increase [2][10]. Financial Performance - In Q2, JD.com reported a total revenue of 356.7 billion yuan, a year-on-year increase of 22.4%, marking the highest growth rate in three years [5]. - The net profit for Q2 fell by 50.8% to 6.2 billion yuan compared to the same period last year [10]. - The retail segment generated 310.1 billion yuan in revenue, up 20.6%, with a profit margin of 4.5%, the highest during promotional seasons [6]. New Business Ventures - JD.com's new business, primarily focused on food delivery, generated 13.85 billion yuan in revenue, a staggering year-on-year growth of 198.8% [6]. - However, the food delivery segment incurred significant losses, with operational losses reaching 14.78 billion yuan in Q2, a substantial increase from 1.33 billion yuan in Q1 [9]. Strategic Focus - JD.com’s founder, Liu Qiangdong, emphasizes a long-term vision, prioritizing user acquisition through high-frequency delivery services, which he believes is more cost-effective than purchasing traffic from competitors [2]. - The company aims to leverage its supply chain capabilities to achieve profitability in the food delivery sector, despite initial losses [2]. Competitive Landscape - The entry of JD.com into the food delivery market has intensified competition with Alibaba and Meituan, prompting regulatory scrutiny [3]. - JD.com has opted not to engage in aggressive price wars, focusing instead on sustainable business practices and long-term growth [16]. Future Directions - JD.com is exploring new avenues such as AI and international expansion, with significant investments in these areas [12][13]. - The recent acquisition of Germany's Ceconomy for 18 billion yuan is part of JD.com's strategy to enhance its international presence and operational efficiency [14][15].