Apple(US:AAPL) Mei Ri Jing Ji Xin Wen·2025-08-16 05:31Core Points - Apple opened its third retail store in Shenzhen on August 16, 2023, marking its 58th store in Greater China, with Shenzhen now having the same number of stores as Tianjin, Chongqing, and Nanjing [1][10] - The new store is strategically located in a core business district with convenient access to public transportation, aligning with Apple's criteria for high-value locations [10] - The store features a minimalist design and includes a dedicated area for Apple Vision Pro experiences, showcasing Apple's commitment to providing immersive product interactions [8][10] Store Opening Event - The opening attracted significant attention, with over 1,000 wristbands distributed to eager customers, including a dedicated fan who waited 26 hours to be the first to enter [3][6] - The atmosphere was lively, with staff engaging with customers and creating a celebratory environment [6] Retail Strategy and Financial Performance - Apple's retail expansion in China continues, with recent openings in Hefei, Shanghai, and Wenzhou, indicating a strong focus on the Chinese market [10] - In the third fiscal quarter of 2025, Apple reported total revenue of $94.04 billion, a 10% year-over-year increase, with net profit reaching $24.43 billion [11] - Revenue from Greater China grew by 4% to $15.37 billion, marking the first year-over-year increase since Q4 2023 [11] Upcoming Product Launch - The timing of the new store's opening is strategically aligned with the upcoming launch of the iPhone 17 series, enhancing Apple's retail presence for new product sales [11]