苏超赛事带火徐州游：两月吸客超1292万人，1—7月文创销售大增70％——专访徐州文旅集团

Core Viewpoint - The opening of the "Su Super" football league has significantly boosted tourism and cultural consumption in Xuzhou, with various initiatives enhancing visitor engagement and revenue generation [2][3][4]. Group 1: Tourism and Visitor Statistics - From May 10 to July 31, 2025, Xuzhou's A-level scenic spots received 12.93 million visitors, generating a total consumption of 4.388 billion yuan, marking year-on-year increases of 3.72% and 6.3% respectively [2]. - During the same period, UnionPay's cultural tourism consumption reached 6.627 billion yuan, reflecting a year-on-year growth of 28.21% [2]. - The sales revenue from cultural and creative products during the "Su Super" events approached 23.3 million yuan, showing a year-on-year increase of 70% [2]. Group 2: Initiatives and Strategies - The Xuzhou Cultural Tourism Group has implemented various strategies to capitalize on the "Su Super" traffic, including the launch of the "Pengcheng Fenghua" night tour performance and special ticket packages for fans [2][3]. - The company has developed cultural products themed around local culture, such as "Walking Xuzhou," to enhance visitor understanding of the city's history and attractions [4][12]. - The scenic spots have optimized services by adding temporary rest areas, providing free drinking water, and ensuring medical support during peak times [10]. Group 3: Revenue and Financial Performance - From January to July 2025, the revenue from the Yunlong Mountain cableway was 24.27 million yuan, with a year-on-year growth of 11.31% [11]. - The "Pengcheng Fenghua" performance generated 14.14 million yuan in revenue, with a growth of 2.18% [11]. - The boat tour revenue reached 6.77 million yuan, reflecting a modest year-on-year increase of 0.53% [11]. Group 4: Cultural Products Development - The company has developed 18 types of cultural products related to the "Su Super," including keychains and fans, targeting different market segments [14][15]. - The sales of refrigerator magnets are projected to reach 800,000 to 1 million yuan annually, with other products also showing strong sales performance [14][15]. - The company emphasizes product quality and market reputation, with a focus on appealing to younger consumers while also catering to older demographics [15].