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夏日文旅消费“热”力四射 新顶流、新项目、新风尚勾勒经济活力新版图
Yang Shi Wang·2025-08-16 06:19

Core Insights - The tourism industry is introducing new "easy" experience projects to enhance visitor comfort during the summer of 2025, particularly in natural scenic areas [1][3][5] - The addition of these projects has led to a significant increase in visitor numbers and revenue for surrounding accommodations and attractions [8][20] Group 1: New Experience Projects - Scenic areas in Zhejiang, such as Tianyu and Yunshang Grassland, have launched new attractions like automatic escalators and "easy" bungee jumping, attracting over a thousand visitors daily [3][5] - Traditional activities like rafting have been revamped into "easy" versions, allowing for reduced physical exertion while maintaining enjoyment [5] Group 2: Nighttime Activities - Many regions are offering unique nighttime activities that extend visitor engagement, with ticket bookings for nighttime outings increasing by 20% year-on-year [20] - In Zhengzhou, the film town has introduced immersive experiences and events, resulting in daily visitor numbers exceeding 10,000 and a 30% increase in revenue [11][13] Group 3: Sports Integration - The tourism sector is increasingly incorporating sports elements, with indoor skiing becoming a popular summer activity and football leagues driving tourism patterns [20][24] - The indoor snow park in Shanghai has seen a surge in attendance, with a 300% increase in foreign visitors since the introduction of visa-free policies [26] - During local football events, hotel occupancy rates have risen significantly, with some areas reporting increases of up to 40 percentage points [28]