上海超高层住宅全景：感受不一样的风景

Core Insights - The article discusses the rising demand and supply of super high-rise residential properties in Shanghai, particularly in prime locations with exceptional views, which are becoming status symbols for the wealthy [1][5][25] Group 1: Market Overview - Since 2021, the supply of super high-rise residential projects (over 100 meters) has been limited, with half located in Huangpu District, and others along the Huangpu River and key scenic areas [3][4] - In 2024, Shanghai is expected to see a surge in super high-rise residential projects, with notable developments like Cuihu Tiandi and Zhonghai Shunchang Jiuli [5][8] Group 2: Product Characteristics - The majority of new super high-rise units are not large, with only 26.8% being over 300 square meters; instead, 150-300 square meter units make up nearly two-thirds of the offerings [6][8] - High-end projects like Cuihu Tiandi and Zhonghai Shunchang Jiuli are positioned with larger unit sizes starting from 437 square meters, reflecting a strong brand and product influence [8][11] Group 3: Sales Performance - Recent launches have seen high demand, with projects like Zhonghai Shunchang Jiuli achieving a 100% registration rate, indicating strong market interest [13][14] - The article highlights a stark contrast in sales performance among different projects, with some achieving high sales while others struggle due to mismatched pricing and product offerings [14][15] Group 4: Changing Consumer Preferences - The demand for super high-rise properties is evolving from a focus solely on location to a more multifaceted value proposition, integrating product innovation and service quality [15][17] - The competitive landscape is shifting, with super high-rise properties facing challenges from villa-style residences that offer more usable space and unique cultural value [19][21] Group 5: Future Outlook - The article suggests that the market for super high-rise luxury homes in Shanghai is entering a new phase, where product differentiation and understanding of local consumer needs will be crucial for success [23][25]