Core Insights - The 21st Shanghai Book Fair is currently taking place, featuring over a thousand reading activities and integrating artificial intelligence with book content transformation, enhancing the technological aspect of the event [1][3]. Group 1: Event Highlights - This year's Shanghai Book Fair has hosted 1,267 reading activities, focusing on "premieres," "first exhibitions," and "first signings," allowing new authors to engage directly with readers [3]. - The event showcases various technological elements, including interactive digital avatars and VR devices, which break traditional reading space limitations and provide diverse reading experiences [5]. Group 2: Cultural and Local Elements - The fair features popular adaptations of short dramas and creative national comics, offering fans new engagement paths, alongside unique cultural products like themed accessories and bags [7]. - The event promotes local cultural tourism by integrating regional authors and classic books, leveraging the Shanghai Book Fair platform to attract visitors [9]. - Local iconic elements are prominently displayed, with Shanghai bookstores presenting rare editions that reflect the city's cultural heritage [11]. - A special exhibition area for brand physical bookstores from the Yangtze River Delta has been established, showcasing regional cultures and offering limited activities to draw in local tourism [13].
书展充满“科技范儿”：多元活动破界 新玩法引爆夏日文化消费
Yang Shi Wang·2025-08-16 09:01