斗鱼跃出致富路｜城西第一埒村以电商直播激活乡村振兴新动能

Core Insights - The article highlights the transformation of a traditional village into a thriving e-commerce hub through live streaming, specifically focusing on the sale of betta fish, creating a new model for rural revitalization [1][3]. Group 1: Economic Impact - The village of Diyi La Village has developed a "betta fish economy" through e-commerce live streaming, with over 100 million betta fish expected to be sold nationwide by 2024 [3]. - A returnee entrepreneur reported a 30% increase in profits due to direct consumer engagement via live streaming, selling over 500,000 betta fish annually and achieving an income exceeding 1 million yuan [3]. - The betta fish industry in the village has an annual output value exceeding 120 million yuan, benefiting surrounding villages by developing complementary industries [5]. Group 2: Infrastructure and Support - The village has established a model combining "red party branches + e-commerce bases + collaborative breeding," led by the village party organization to support the entire supply chain from breeding to logistics [3]. - An innovative entrepreneurial base was established in collaboration with the local broadcasting station, which has trained teams in live streaming techniques, achieving a record of 13,000 fish sold in a single day [5]. Group 3: Environmental Benefits - The betta fish have also been utilized for ecological purposes, such as controlling mosquito populations during disease outbreaks, showcasing a dual benefit of economic and ecological sustainability [6]. - The village has invested e-commerce profits into ecological restoration, repairing 2.3 kilometers of river and developing recreational areas that enhance both the environment and tourism [6].