果蔬行业新变革：橙购优选探索互联网+营销新路径

Core Insights - The development of cold chain technology has enabled the global distribution of fresh fruits, overcoming geographical and temporal barriers [1] - The rise of agricultural technology has led to the creation of novel fruit varieties, enhancing consumer experiences [1] - However, industrialized production methods pose risks, including premature harvesting, chemical ripening, and excessive pesticide use, which can compromise fruit quality and environmental health [1] Group 1: Industry Challenges - Some fruits are harvested before maturity to meet market demand, leading to reliance on chemicals for ripening [1] - The pursuit of perfect appearance through excessive pesticide and growth agent use raises concerns about chemical residues [1] - The industrial production approach threatens ecological balance, causing soil degradation, water pollution, and loss of biodiversity [1] Group 2: Technological Advancements - The rise of internet technology has improved transparency in the fruit and vegetable industry, allowing consumers to access information about origin, growing conditions, and pesticide residue reports [3] - Enhanced supply chain management through big data and IoT technologies has optimized every stage from planting to transportation, improving logistics efficiency and reducing waste [3] - Innovative marketing strategies via social media and short videos have strengthened brand influence and consumer engagement in the fruit and vegetable sector [3]