Samsung taking market share from Apple in U.S. as foldable phones gain momentum

Core Insights - The competition between Apple and Samsung in the U.S. smartphone market has intensified, particularly focusing on screen size and innovation [1][2] Market Share Dynamics - In Q2, Samsung's U.S. market share increased from 23% to 31%, while Apple's share declined from 56% to 49% [2] - Despite the decline, Apple remains the leader in new smartphone sales in the U.S. [2] Stock Performance - Apple's shares have decreased by 7.5% this year, underperforming most U.S. megacap tech companies, except Tesla [3] - In contrast, Samsung's stock has risen approximately 35% in 2025 [3] Product Innovations - Samsung launched new foldable phones, including the Z Fold 7 and Z Flip, which have gained significant attention on social media [4][5] - The Z Fold 7 has been highlighted for its durability, with a user demonstrating its resilience through extensive bending tests [5] Pricing Strategy - Samsung offers a wide range of products, with prices ranging from $650 to $2,400, allowing it to cater to various market segments [8] - Apple's iPhone lineup has remained relatively static in design since 2017, with prices ranging from $829 to $1,599 [8] Future Developments - Apple is expected to introduce a new slimmer iPhone model soon, potentially competing with Samsung's Galaxy Edge [9] - Analysts predict that Apple may launch its first foldable iPhone in 2026, which could allow for higher pricing opportunities [10][11]