性别平等可为非洲电商带来145亿美元潜力（至2030年）

Core Insights - Gender equality could unlock a potential market value of $14.5 billion for African e-commerce by 2030, with a significant annual loss of nearly $3 billion due to gender performance gaps [2] Group 1: E-commerce Growth and Female Participation - African e-commerce has been growing rapidly, with an annual increase of 18% in online shoppers since 2014, surpassing the global average of 12% [1] - The market size reached $20 billion in 2020 and is projected to grow to $84 billion by 2030 [1] - Female merchants on platforms like Jumia represent 35% in Côte d'Ivoire and over 50% in Kenya and Nigeria, which is higher than in traditional sectors [1] Group 2: Challenges Faced by Female Entrepreneurs - Women entrepreneurs often run micro-businesses, with 83% in Kenya, 92% in Côte d'Ivoire, and 95% in Nigeria classified as such, facing capital constraints [1] - During the COVID-19 pandemic, sales for female-led e-commerce businesses dropped by 39%, compared to a 28% decline for male-led businesses [1] - Women rely more on savings for financing, with a loan approval rate of 7% compared to 11% for men, leading to an estimated financing gap of $48 billion for African women entrepreneurs [1] Group 3: Recommendations for Improvement - The International Finance Corporation (IFC) suggests providing tailored financial products for female micro-enterprises, promoting digital payments, and collecting gender-disaggregated data [2] - Governments are encouraged to expand affordable internet access, support the recovery of small and medium enterprises, invest in logistics, eliminate legal barriers, and promote STEM education for women [2]