XIAOMI(HK:01810) Mei Ri Jing Ji Xin Wen·2025-08-16 15:13Core Viewpoint - The July 2025 air conditioning market data reveals that Xiaomi has achieved significant growth, becoming the only top three brand to experience a substantial increase in sales, with a year-on-year growth rate of 53.9% [1][3]. Market Share Summary - The top five brands in the Chinese air conditioning market for July 2025 are Midea (26.8% market share, down 5.3% year-on-year), Gree (17.2%, down 16.9%), Xiaomi (13.7%, up 53.9%), Haier (11.6%, up 9.4%), and Aux (8.8%, down 12.9%) [3]. - Xiaomi's online market share has surpassed Gree, ranking second after Midea [3]. Sales Performance - Xiaomi's air conditioning sales volume exceeded 1.1 million units in the first quarter of 2025, reflecting a year-on-year increase of over 65% [6]. - The average selling price of Xiaomi air conditioners is reported at 2,513 yuan, with an increase of 11.37% [5]. Strategic Insights - Xiaomi's president, Lu Weibing, emphasized the importance of capability enhancement for achieving high-quality growth, indicating the company's commitment to improving its product offerings and operational efficiency [6]. - The company is not concerned about the price war in the air conditioning sector, as it believes that its product quality, hardware, and efficiency will provide a competitive edge [6].