7月房价数据揭晓：楼市深度调整，市场静待新转机

Group 1: Market Trends - The latest data from the National Bureau of Statistics indicates a significant adjustment in the real estate market, with only 6 cities experiencing a month-on-month increase in new residential property prices, the lowest since the implementation of major policies last September [1] - From January to July, real estate development investment decreased by 12.0% year-on-year, while the sales area and sales revenue of new residential properties fell by 4.0% and 6.5%, respectively, highlighting a weakening effect of the "price for volume" strategy [1] - The area of new housing starts saw a substantial decline of 19.4%, further exacerbating market pessimism [1] Group 2: Performance of Major Cities - Shanghai stands out as the only first-tier city with a continuous month-on-month increase in new residential property prices for 10 consecutive months, with July sales reaching 31.4 billion yuan, where luxury properties contributed 41% of total sales [4] - In contrast, Beijing's market remains weak despite some luxury projects boosting sales, while Guangzhou has not seen any month-on-month price increases for 10 months, and Shenzhen continues to experience a widening decline [4] - Among 31 major second-tier cities, only Urumqi and Changchun reported month-on-month price increases, with cities like Chengdu and Hangzhou also facing declines [4] Group 3: Policy Responses - Despite efforts from central and local governments to stabilize the market, the response has been lukewarm, with policies such as expanding affordable housing supply in population inflow cities failing to reverse the downward trend [5] - Beijing's recent easing of purchase restrictions outside the Fifth Ring Road did not address more impactful measures like core area restrictions or mortgage rates, leading to perceptions of passive rather than proactive policy adjustments [5] - The recovery of market confidence faces multiple challenges, including limited effectiveness of the "price for volume" strategy in the second-hand market and weak demand in the new housing market [5]