落子淮南，原酒大师安徽市场再下一城

Core Insights - The "Original Wine Master" brand is expanding its market presence in Anhui, following a successful channel cooperation meeting in Suzhou, indicating a strategic move to cover more regions in Anhui [2][3] Industry Overview - Despite challenges in the white liquor industry, the bottled liquor segment is experiencing significant growth, recognized as a "golden track" with both volume and price increases [4] - The market for bottled liquor is projected to exceed 150 billion yuan in 2024, with a compound annual growth rate of 17%, significantly outpacing the overall industry growth [4] - By 2025, the market size for bottled liquor is expected to surpass 200 billion yuan [4] Company Strategy - Sichuan Jinpondi Group is positioning bottled liquor as a key part of its brand transformation, emphasizing "master-level national pure grain original liquor" to redefine industry standards [7] - The company aims to leverage the growing consumer preference for bottled liquor, particularly in Anhui, where market dynamics are shifting towards new brands and price upgrades [7][11] Market Dynamics - The Anhui bottled liquor market is characterized by a transition in brand leadership and a shift in consumer preferences towards more affordable options [7] - The closure of several mining areas has led to an increase in consumer spending in the white liquor market, with a total market capacity of approximately 1.5 billion yuan in Huainan [15] Brand Development - The "Original Wine Master" brand is built on a foundation of quality and tradition, with a focus on ancient brewing methods and a commitment to product excellence [10] - The brand's market strategy includes a dual-channel approach, focusing on both online and offline sales to enhance market penetration [13] Support and Policies - The company has introduced nine practical policies to support channel partners, including comprehensive terminal support and promotional activities to drive sales [17] - The emphasis on "master craftsmanship" and "national positioning" aims to enhance the perceived value of the products while addressing health concerns through pure grain standards [18]