重庆啤酒业绩持续低迷，跨界对冲主业颓势

Core Viewpoint - Chongqing Brewery's performance continues to decline, with a 0.24% decrease in revenue to 8.839 billion yuan and a 4.03% drop in net profit to 865 million yuan in the first half of 2025, following a year of poor performance [1] Group 1: Financial Performance - In the first half of 2025, Chongqing Brewery's revenue was 8.839 billion yuan, a decrease of 0.24% year-on-year, while net profit was 865 million yuan, down 4.03% [1] - The company's performance in 2024 was already declining, with net profit down 16.61% year-on-year [1] - Despite the revenue and net profit decline, sales volume increased by 0.95% to 1.8008 million kiloliters in the first half of 2025 [1] Group 2: Product Performance - The revenue from mainstream products fell by 0.92% to 3.145 billion yuan in the first half of 2025, marking the only decline among the three product categories [1] - High-end product revenue was nearly flat, at 5.265 billion yuan, with a slight increase of 0.04% [1] - Economic products saw growth, but their revenue contribution remains minimal at 2.2% [1] Group 3: Market Challenges - The South region, a key growth area for Chongqing Brewery, experienced a revenue decline of 1.47% in the first half of 2025, the largest drop among its three core sales regions [2] - Increased competition from brands like Zhujiang and Qingdao has put pressure on the South region's market [2] - To address these challenges, Chongqing Brewery announced a 600 million yuan capital increase for its subsidiary, Carlsberg Chongqing Brewery, to support its operations [2] Group 4: Industry Trends - The overall beer market in China has been facing a downturn, with major beer companies reporting varying degrees of revenue and profit declines [2] - The beer industry is recognized as one of the most competitive sectors in the domestic market, undergoing structural adjustments and transformations [2] - In response to market conditions, Chongqing Brewery has ventured into non-beer categories, launching products like Tianshan Fresh Fruit Orange Soda and energy drinks to cater to younger consumers' diverse needs [2]