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二手房市场的冰与火:一线领跌下的结构性机遇
Sou Hu Cai Jing·2025-08-16 22:16

Core Viewpoint - The real estate market in China is undergoing significant structural changes, characterized by a divergence in the second-hand housing market, with first-tier cities experiencing price declines but increased transaction volumes, while lower-tier cities face price corrections and high inventory levels [1][4][6]. Group 1: First-tier Cities - In first-tier cities like Beijing and Shanghai, second-hand housing prices have seen a month-on-month decline of 0.6% to 1.1%, yet transaction volumes have increased, with Beijing's second-hand residential contract volume up by 20.4% year-on-year [4][5]. - The recent policy changes in Beijing, allowing families to purchase unlimited properties outside the Fifth Ring Road, have led to a 40% increase in property viewings in suburban areas, indicating a shift in market dynamics [4][6]. - The "price drop for volume" strategy is reshaping the market landscape in first-tier cities, reflecting the effects of policy relaxation and demand release [4][7]. Group 2: Second and Third-tier Cities - In cities like Hegang and Yumen, second-hand housing prices have plummeted to extremely low levels, yet the time to sell remains over two years, highlighting the severe inventory pressure with 680 million square meters of unsold properties [6][8]. - Developers are resorting to aggressive promotional strategies, such as low down payments and extended payment plans, to alleviate financial pressures, although this may further depress market confidence [6][7]. - The central government's recent policies aim to transition the real estate market from "scale expansion" to "quality improvement," with local governments implementing measures to stimulate demand and enhance housing quality [6][8]. Group 3: Market Outlook - As the traditional sales peak season approaches, there is a potential for increased demand, with reports of a 30% increase in sales speed for projects outside the Fifth Ring Road in Beijing following policy changes [8]. - The competition in the second-hand housing market is evolving, with new standards for desirable properties emerging, such as higher usable areas and smart home features [8][9]. - The ongoing transformation of the second-hand housing market is indicative of broader changes in urbanization, financial stability, and wealth distribution in China, marking a significant turning point in the industry [8][9].