喜来登在中国是怎么没落的？

Group 1 - The article highlights the declining status of Sheraton hotels in China, indicating that they are now competing in the same price range as mid-range hotel brands like Atour and Hanting [6][8][20] - Recent data shows that Sheraton hotels are experiencing significant financial difficulties, with one hotel reporting a total asset of 2.5 billion yuan but a negative net asset of 150 million yuan as of June 2023 [11][12] - The brand's reputation has deteriorated, with customer reviews reflecting dissatisfaction with the quality and service of Sheraton hotels, leading to a perception of them as outdated and lacking luxury [20][23] Group 2 - The decline of Sheraton in China is attributed to changing market dynamics, where foreign luxury hotel brands are no longer scarce, and local brands are offering better experiences at lower prices [46][47] - The merger of Marriott and Starwood in 2016 raised concerns about Sheraton's positioning within the Marriott portfolio, leading to questions about its brand identity and market relevance [39][40] - Sheraton's inability to effectively communicate a clear brand story has contributed to its struggles in maintaining a competitive edge in the market [44][46] Group 3 - The article discusses the historical context of Sheraton's rise in China, noting that it was once a symbol of luxury and prestige during the real estate boom from 1990 to 2010 [32][33] - As the real estate market has cooled, hotel owners are increasingly reluctant to invest in renovations for Sheraton properties, opting instead to switch to more appealing local brands [48][49] - The future of Sheraton in China appears uncertain, with the brand potentially reduced to relying solely on location as its main selling point if it fails to innovate and improve customer experience [62][66]