江苏银行亮相“苏新消费·苏超”嘉年华发布会 助推消费新热潮

Core Viewpoint - The "Su New Consumption" brand is being promoted through the "Su Super League" to stimulate the consumption market in Jiangsu Province, with significant involvement from Jiangsu Bank [1][4]. Group 1: Event Overview - The "Su New Consumption · Su Super" carnival was held in Nanjing, organized by the Jiangsu Provincial Department of Commerce to enhance brand influence and promote market recovery [1]. - Key leaders from various provincial departments and Jiangsu Bank attended the event, highlighting the collaboration between government and financial institutions [1]. Group 2: Consumption Boosting Strategies - Jiangsu Bank is leveraging the popularity of the "Su Super" league to drive consumer engagement, transforming event traffic into consumption growth [2]. - The bank launched the "Su Super Town" on its mobile banking platform, which has reached over 220 million users and attracted more than 7.5 million participants, serving as a major traffic hub for the league [2]. - A dedicated consumer rights package was introduced, focusing on five key areas: dining, entertainment, travel, shopping, and transportation, covering over 4 million people and distributing more than 100 million yuan in consumer coupons [2]. Group 3: Offline Engagement and Merchant Support - Jiangsu Bank established a specialized offline service team to engage with fans at key viewing locations, conducting over 300 promotional events to stimulate consumption [3]. - The bank is enhancing the "Su Products and Goods" ecosystem by creating an online shopping platform and providing integrated financial services to merchants, thereby boosting their operational vitality [3]. Group 4: Collaborative Efforts and Future Plans - The collaboration between the Jiangsu Provincial Department of Commerce and Jiangsu Bank aims to create a chain effect of "event traffic - consumer retention - economic growth" [4]. - Future initiatives will focus on expanding the "Su New Consumption" market, enhancing online platforms, and activating night economy dynamics, all while utilizing the "Su Super" league to drive consumption growth [4].