Group 1 - The micro-short drama market in China is projected to reach 50.5 billion yuan in 2024, surpassing the annual box office revenue for the first time [1] - Zhejiang Hengdian Film and Television City has over 100 studios and more than 2,000 filming locations, making it the most mature and complete film shooting base in China [1] - Hengdian is currently referred to as a "vertical store," with around 150 short drama production teams actively filming, and this number is continuously increasing [3] Group 2 - The production cycle for short dramas typically involves 7 to 10 days of preparation and filming, allowing a project to be completed in about 15 to 20 days [5] - The demand for actors has surged, with many previously earning 400 to 800 yuan per day now commanding 3,000 to 10,000 yuan due to the growth of vertical short dramas [7] - The short drama industry is evolving, moving away from solely sensational content to more diverse and high-quality narratives, with premium short dramas achieving 2 to 3 times the average viewing duration and seven-day retention rates compared to regular short dramas [9] Group 3 - The short drama industry is characterized by a flourishing and competitive environment, with a call for regulatory measures to ensure standardization while maintaining its vibrant growth [11]
505亿元！中国微短剧市场超速增长 市场竞争日趋激烈
Yang Shi Wang·2025-08-17 03:31