Core Viewpoint - The article discusses the remarkable turnaround of Meitu, a Chinese beauty app company, highlighting its significant revenue growth and successful integration of AI technology into its products, which has led to a resurgence in its stock price and market presence [1][3][44]. Group 1: Company Performance - Meitu's total revenue reached 3.34 billion yuan in 2024, marking a year-on-year increase of 23.9%, the highest revenue since its peak in 2018 [5]. - The adjusted net profit for Meitu reached an unprecedented 586 million yuan [5]. - After a high point in December, Meitu netted 79.63 million USD, approximately 570 million yuan [7]. Group 2: Business Strategy - The company has shifted its focus to two main strategies: aggressively developing AI technology and expanding its international market presence [10]. - Meitu has launched seven new applications with AI features in the past year, enhancing its product offerings significantly [18]. - The introduction of AI functionalities has allowed Meitu to monetize its services more effectively, with many features requiring a subscription for access [27]. Group 3: Market Expansion - Meitu's overseas revenue now accounts for 32% of its total revenue, with higher user spending rates in international markets compared to domestic ones [43]. - The company has successfully gained traction in Southeast Asia, with its AI features leading to a significant increase in user engagement and downloads [41]. - Meitu received a 250 million USD investment from Alibaba, which will support its expansion efforts in Europe and the Americas [44].
股价暴涨300%的美图,在海外乱杀了。
Sou Hu Cai Jing·2025-08-17 05:59