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签证便利化、“避暑游”“夜经济”释放吸引力 “中国游”成暑期“热”体验
Yang Shi Wang·2025-08-17 07:14

Group 1: Market Overview - The inbound tourism market in China is experiencing significant growth this summer, driven by visa policy facilitation and increasing foreign tourist interest [1] - In July, Chinese airlines transported 7.09 million passengers on international routes, marking a 15.7% year-on-year increase and setting a historical record [1] - Shenzhen has emerged as a popular entry point, with foreign arrivals at Shenzhen Airport increasing by over 31.8% since the summer travel season began, and visa-free foreign visitors accounting for nearly 60% of total inbound foreigners, up by over 139.7% [1] Group 2: Tourist Preferences and Trends - Family travel has become a new trend, with tourists visiting China in family groups to explore various attractions [3] - Online booking platforms report a nearly 30% year-on-year increase in foreign travelers using non-Chinese passports to book domestic flights, with Yiwu seeing the highest growth at 2.6 times [5] - The Yiwu International Trade City, the world's largest small commodity distribution center, attracts over 3,000 foreign buyers daily, with a noticeable increase in foreign visitors compared to previous years [7] Group 3: Shopping and Economic Activities - The number of tax refund stores in Yiwu has expanded from 7 to 37, with 26 of them offering immediate refunds, enhancing the shopping experience for foreign tourists [9] - The "cool summer" tourism and "night economy" are also drawing many foreign visitors, with Guiyang seeing a 209% year-on-year increase in inbound and outbound travelers, including a fivefold increase in foreign visitors [9]