GPT-5之后的变化，OpenAI“转型”：AI模型发布不再那么重要了

Core Insights - OpenAI is shifting its focus from solely relying on the performance of individual models like GPT-5 to a broader strategy that includes multiple consumer applications and hardware developments [1][4][7] - Despite a lukewarm reception for GPT-5, the commercial impact has been significant, with API traffic doubling within 48 hours of its launch, indicating strong market demand [2][7] Model Performance and User Experience - GPT-5 did not achieve the expected performance leap compared to its predecessor GPT-4, leading to user dissatisfaction with its response style and switching mechanism [3][4] - OpenAI executives acknowledged mistakes in the rollout of GPT-5, particularly in the transition from GPT-4o, and committed to clearer communication in future model transitions [3][4] Expansion Plans - OpenAI is planning to diversify its offerings beyond ChatGPT, with initiatives in search, consumer hardware, and enterprise software [4][5] - The company is developing AI devices in collaboration with former Apple design chief Jony Ive, and exploring new consumer applications, including a potential AI browser to compete with Google Chrome [5][6] Investment in Advanced Technologies - OpenAI intends to invest in Merge Labs, a brain-computer interface startup, positioning itself in a competitive space alongside Neuralink [6][7] - The company's ambitious plans for hardware, browsers, and advanced technologies suggest a need for substantial capital investment, leading to speculation about a potential IPO [7]