Group 1 - The 2025 Yanbian Korean Kimchi Culture Festival and New E-commerce Live Streaming Festival opened in Yanji City, focusing on promoting kimchi intangible cultural heritage and enhancing brand value while activating new e-commerce consumption vitality [1] - The opening ceremony featured a performance by intangible cultural heritage inheritor Jin Songyue, showcasing kimchi-making techniques and the cultural depth of this heritage through a promotional video and skill transmission ceremony [4] - The event attracted local citizens, tourists from outside the state, students from Yanbian University, and customers from the Bank of Communications, with high participation in family experiences and interactive activities [4] Group 2 - The festival included 24 exhibition booths showcasing brands like Geumgangsan and Hanshifu, offering products such as kimchi and cold noodles, along with immersive experiences like making spicy cabbage and a long table feast [6] - The "Ren Ni Gou" promotional activity utilized cloud payment red envelopes to stimulate on-site consumption, complemented by traditional clothing experiences and fun quizzes to enhance the festive atmosphere [6] - The new e-commerce live streaming festival will continue until August 31, with teams like "Yanbian Preferred" and "With Hui Together" conducting live sales on platforms such as Douyin and Kuaishou, promoting local products like kimchi and rice [6] Group 3 - The event aims to leverage a full media matrix for ongoing promotion, enhancing the cultural and industrial heat of Yanbian kimchi [9]
2025延边朝鲜族泡菜文化节暨新电商直播节启幕 非遗与电商共燃延边热度
Sou Hu Cai Jing·2025-08-17 10:12