低端玉料加“科技与狠活儿”变成上等和田玉？总台《财经调查》曝光玉石造假→

Core Viewpoint - The article highlights the prevalence of fraudulent practices in the sale of Hetian jade, where unscrupulous merchants deceive consumers by misrepresenting low-quality jade as high-quality Hetian jade, disrupting the market order [1][6][14]. Group 1: Fraudulent Practices - In Nanyang's Shifo Town, a major processing and trading hub for Hetian jade, various low-quality jade materials are being disguised as premium Hetian jade through chemical treatments and dyeing [3][8]. - Merchants are using inferior jade materials, such as Afghan jade and Qinghai jade, and selling them at significantly lower prices while falsely labeling them as Hetian jade [6][16]. - Fake identification certificates for these low-quality jades can be quickly produced, further misleading consumers [18][21]. Group 2: Live Streaming and Marketing Tactics - The rise of live streaming e-commerce has created a unique "walking broadcast" ecosystem in Shifo Town, where hosts perform scripted acts to sell jade products, often inflating their value [23][24]. - Hosts engage in staged negotiations with vendors, creating an illusion of competition and urgency to encourage purchases from viewers [30][24]. - Some live streaming accounts employ exaggerated claims about the health benefits of their jade products, using misleading marketing tactics to attract consumers [45][49]. Group 3: Industry Impact - The prevalence of these deceptive practices not only harms consumers but also undermines the integrity of the jade market, leading to a loss of trust among buyers [1][14]. - The article suggests that the combination of low-quality products and aggressive marketing strategies has resulted in significant profits for these fraudulent businesses, raising concerns about the long-term sustainability of the industry [51].