更新潮、更多元、更立体的跨交会，让全球共享线上商机

Core Insights - The 2025 China (Guangzhou) Cross-Border E-Commerce Fair successfully concluded, attracting over 60,000 attendees and featuring more than 1,000 quality supply chain enterprises [1][3] - This year marks the 10th anniversary of the establishment of cross-border e-commerce comprehensive pilot zones in China, with the import and export scale of cross-border e-commerce growing rapidly [3][11] Group 1: Industry Growth and Trends - Cross-border e-commerce's share of China's total goods trade imports and exports increased from less than 1% in 2015 to 6.2% in 2024, highlighting its role as a key driver for the transformation and upgrading of China's foreign trade [3] - In the first half of this year, China's cross-border e-commerce imports and exports reached 1.32 trillion yuan, a year-on-year increase of 5.7%, outpacing the overall growth rate of national foreign trade [3][11] - The fair showcased new trends such as updated product designs, diverse brand styles, and more integrated industrial clusters, particularly in the toy and lighting sectors [3][6] Group 2: Collaborative Strategies - The "collective overseas expansion" strategy was evident, with various industrial alliances participating in the fair, enhancing sales channels and facilitating access to platforms like TikTok Shop and Amazon [6][9] - The Zhongshan Lighting Factory Cross-Border Stock Alliance utilized a model of stocking products in overseas warehouses to reduce order delivery times and mitigate market volatility risks [9] - The fair resulted in significant business opportunities, with some alliances reporting intention orders exceeding 6 million yuan and others achieving around 500 million yuan in potential transactions [9][10] Group 3: Market Expansion and New Opportunities - The fair attracted international buyers, with many expressing interest in exploring Chinese products and suppliers, indicating a growing global interest in cross-border e-commerce [11][14] - New emerging platforms participated in the fair, expanding the choices available for enterprises and enhancing the global e-commerce ecosystem [14][15] - The establishment of a compliance-themed area at the fair aimed to support high-quality industry development by providing services related to product certification and legal regulations for companies looking to expand internationally [15]