P&G(US:PG) Bei Jing Shang Bao·2025-08-17 13:00Core Insights - Procter & Gamble (P&G) is undergoing significant leadership changes in its beauty division, with Freddy Bharucha set to replace Alex Keith as CEO, effective December 1, 2025, as Keith plans to retire on February 20, 2026 [1][4] - The beauty division, which includes brands like SK-II and Olay, has faced declining performance, with net sales of 107.398 billion yuan in fiscal year 2025, down 2% year-over-year, and net income of 19.486 billion yuan, down 8% [3][4] - The leadership transition reflects P&G's concerns about the beauty division's growth amid increasing competition and a shift in market dynamics from growth to a more competitive landscape [4][5] Company Overview - P&G's beauty division is part of a larger structure that includes five main segments: beauty, grooming, health care, fabric and home care, and baby, feminine, and family care [3] - Freddy Bharucha has been with P&G since 1995 and has held various leadership roles, contributing to the growth of the personal care and beauty business over the years [3][4] - The company is also experiencing broader organizational changes, including the upcoming transition of CEO Jon Moeller to COO Shailesh Jejurikar, effective January 1, 2026 [4][6] Industry Context - The beauty market has shifted from an incremental growth phase to a more competitive environment, requiring brands to focus on customer acquisition and product innovation to drive sales [5] - P&G is at a critical juncture, navigating global business restructuring and brand strategy adjustments to maintain its leadership position in the beauty industry [6]