财经调查丨玉满江河珠宝店直播间演大片，虚假宣传玉石有疗效，公司赚得盆满钵满

Core Viewpoint - The article highlights the deceptive practices of jewelry companies that utilize scripted performances and false advertising to manipulate consumer behavior and drive sales through live streaming platforms [1] Group 1: Company Practices - The company "Wang'er Jewelry" employs multiple live streaming accounts to create competitive pricing scenarios among hosts, which are pre-scripted to stimulate consumer purchases [1] - In the "Baibaifu Jewelry" live stream, an employee pretends to be a foreign jade merchant, using a local dialect to mislead viewers about the authenticity of the products [1] - The company promotes exaggerated claims about the health benefits of their jade products, specifically targeting consumers over 50 years old, suggesting that wearing the jade can detoxify internal organs [1] Group 2: Consumer Manipulation - The live streaming hosts engage in discussions post-broadcast to plan future deceptive performances aimed at further misleading consumers [1] - The scripted nature of the performances and the false claims made during the live streams contribute significantly to the company's financial success [1]