牛市，终于又来了！公募基金“画风”却变了

Core Viewpoint - The public fund industry is experiencing a shift from a focus on scale to performance, with a new emphasis on platform-based and team-oriented investment research strategies, moving away from reliance on star fund managers [2][19][21]. Group 1: Market Trends - The Shanghai Composite Index has surpassed 3700 points, leading to a surge in investor enthusiasm for fund subscriptions, yet many high-performing funds are implementing purchase limits [4][19]. - Over 100 fund companies have engaged in self-purchase of their equity funds this year, with self-purchase amounts doubling year-on-year, reflecting a significant shift in industry behavior [2][8]. - The trend of limiting subscriptions is a response to the influx of capital, aimed at maintaining fund performance and protecting existing investors from dilution [5][6][21]. Group 2: Fund Management Strategies - Fund companies are prioritizing long-term brand value over short-term management fee income by implementing subscription limits, which may impact immediate revenue but are seen as a strategic investment in trust and sustainability [6][9]. - The self-purchase of funds is increasingly focused on equity funds, with over 137 fund companies participating and total self-purchase amounts nearing 5 billion yuan, indicating a strong market confidence [8][10]. - The shift towards team-based investment strategies is seen as a response to the diminishing influence of star fund managers, with firms emphasizing collaborative research and a robust investment framework [14][16][21]. Group 3: Investor Behavior - Investors are shifting their focus from individual star fund managers to the overall strength and sustainability of fund companies, reflecting a maturation in investment decision-making [21][22]. - Subscription limits and self-purchase actions are now viewed as indicators of fund quality, enhancing investor trust and encouraging a long-term investment perspective [21][22]. - The industry is moving towards a more rational investment approach, where the emphasis is placed on the comprehensive capabilities of fund companies rather than the performance of individual managers [19][21]. Group 4: Future Outlook - As the market evolves, fund companies are expected to adapt their strategies dynamically, particularly in response to market fluctuations, with platform-based models providing a robust framework for navigating complex market conditions [24][26]. - The ongoing competition in the fund industry is anticipated to increasingly focus on research capabilities, product innovation, and investor service, leading to a more mature investment landscape [27][28].