天目湖要给全国赵氏免票：极限金额超70亿元，去年营收仅够200多万人免票

Group 1 - The article discusses the promotional strategy of free admission for visitors with the surname Zhao at various tourist attractions in Changzhou, which is expected to significantly impact ticket revenue [2][4][6] - The Tianmu Lake scenic area is offering free entry from August 17 to 31 for all Zhao surname visitors, with potential ticket revenue implications estimated between 4.8 billion to 7.4 billion yuan if all 28.6 million Zhao individuals in China visited [4][5] - Other attractions, such as Huaguo Qiyuan and China Dinosaur Park, are also participating in the free admission initiative, extending the offer to visitors with the surname Wang [4][5] Group 2 - Tianmu Lake's projected revenue for 2024 is 536 million yuan, which could cover the entry fees for approximately 206,000 to 319,000 Zhao surname visitors, representing only 7% to 11% of the total Zhao population [3][6] - The financial performance of Tianmu Lake has shown fluctuations, with revenues of 369 million yuan, 630 million yuan, and 536 million yuan from 2022 to 2024, alongside net profits of 20 million yuan, 147 million yuan, and 105 million yuan during the same period [6] - The two scenic spots, Shanshui Garden and Nanshan Bamboo Sea, reported revenues of 148 million yuan and 135 million yuan respectively last year, with high gross margins of 69.72% and 71.22% [6]