开屏消费观｜手机等电子产品暑期销售火爆，Z世代成消费主力军

Core Insights - The current summer season has seen a surge in sales of 3C digital products, driven by government subsidies and promotional activities targeting student consumers [1][3][4] - Retailers have reported significant increases in sales, with some products experiencing stock shortages due to high demand [2][4] Market Performance - Since June, sales of laptops have increased by over 100% month-on-month, while tablet sales have risen by 60%, with 30% of purchases made using government subsidies [3] - Yunnan Suning reported a 150% increase in 3C digital sales compared to the same period last year, with gaming laptops leading the market [4] Consumer Behavior - The Z generation, which accounts for 40% of the retail market, is shifting its purchasing criteria towards practicality and performance rather than brand image or aesthetics [6][9] - Consumers are increasingly focused on product features that meet their specific needs, such as battery life and camera quality, rather than just price [6][7] Technological Trends - The integration of AI technology in 3C digital products has become a standard expectation among consumers, aligning with the preferences of the Z generation [9][11] - Retailers are enhancing customer experience by creating interactive zones for product testing and offering additional perks like free memberships to streaming services [11] Future Outlook - The shift in consumer focus from flashy branding to practical utility signals a more rational market approach, where products that address real needs and provide long-term value will thrive [13]