果蔬行业新篇章：互联网如何重塑健康与品质之路？

Core Insights - The rapid development of cold chain technology has enabled the global distribution of fresh fruits, overcoming geographical and temporal limitations, leading to a true "global sharing" of food [1] - Agricultural technology advancements have introduced new fruit varieties, enhancing consumer choices while also raising concerns about the use of chemicals and the nutritional balance of fruits [1] - Industrialized production methods have caused significant ecological damage, including soil degradation and water pollution, posing threats to the environment and future sustainability [2] Industry Developments - The rise of internet technology has provided a turning point for the fruit and vegetable industry, allowing consumers to access detailed information about product origins, growing conditions, and pesticide residue reports, thereby enhancing trust and product quality [2] - Big data and IoT technologies have optimized every stage of the fruit and vegetable supply chain, improving logistics efficiency, reducing waste, and ensuring freshness and taste [4] - Internet platforms have revolutionized marketing strategies in the fruit and vegetable sector, utilizing social media and short videos to engage consumers and enhance brand influence [4]