Sou Hu Cai Jing·2025-08-17 21:35Core Viewpoint - The article discusses the rising trend of renovating old homes into smart and comfortable living spaces, highlighting JD's new strategy for home climate customization that integrates various home systems into a one-stop solution [1][5]. Group 1: Home Renovation Trends - There is a growing interest among young people in transforming old and outdated homes into modern, smart living spaces, as evidenced by popular videos on social media [1]. - The concept of "家庭微气候" (home microclimate) aims to provide personalized control over key environmental factors such as temperature, humidity, and air quality, catering to both new and existing homes [3]. Group 2: JD's One-Stop Solution - JD's "家气候一站定制" (home climate one-stop customization) strategy integrates five major systems: central air conditioning, fresh air, heating, whole-house water purification, and smart home solutions, streamlining the renovation process [1][5]. - The new approach eliminates the need for consumers to coordinate with multiple service providers, thus enhancing efficiency and reducing stress during home renovations [5]. Group 3: Digital and Service Innovations - JD has established real-life model rooms in major cities to alleviate consumer concerns about purchasing based on imagination, allowing them to experience the benefits of the systems firsthand [7]. - A comprehensive digital service management system has been launched, covering all stages from user needs assessment to installation and maintenance, creating a permanent health record for each home [8]. Group 4: Industry Standards and Consumer Benefits - JD has introduced three leading service standards to address issues in the pre-installation market: standardized service, all-inclusive pricing, and dedicated project managers for personalized service [9]. - The "冷风暖水秋装节" (Cool Wind and Warm Water Autumn Festival) is being held from now until October 12, offering multiple discounts to encourage consumers to upgrade their home environments [11].