时代终于赶上老牌明星了

Core Viewpoint - The article discusses the resurgence of veteran celebrities like Maggie Cheung in the current social media landscape, highlighting their unique appeal and the value they bring to content ecosystems that are often dominated by younger, traffic-driven stars [1][5][35]. Group 1: Celebrity Influence on Social Media - Maggie Cheung gained over 270,000 followers in a week after joining Xiaohongshu, with her first video receiving over 800,000 likes, indicating a strong initial engagement [2][19]. - The entry of veteran stars into social media platforms is seen as a necessary content adjustment, enriching the community's atmosphere and balancing the polarized opinions often associated with traffic stars [6][17]. - Veteran celebrities, unlike their younger counterparts, approach social media as a space for genuine expression rather than just a marketing tool, which resonates with audiences seeking authenticity [11][12]. Group 2: Market Dynamics and Content Ecosystem - The article notes that the golden era of veteran celebrities coincided with a time when the entertainment industry was less commercialized, leading to a unique market position today where their images are less overexposed [23][31]. - The rise of traffic stars has created a demand for diverse content, and veteran celebrities can fill this gap by providing a richer, more nuanced community experience [22][36]. - Platforms like Xiaohongshu are looking to expand their user base beyond younger demographics, and veteran stars can bridge the gap between different age groups, enhancing user engagement [40][42]. Group 3: Content Creation and User Engagement - Maggie Cheung's content, which includes personal anecdotes and interactions with followers, contrasts sharply with the more commercialized posts of younger stars, creating a unique niche [13][19]. - The article emphasizes that while traffic stars generate high discussion volumes, the authentic content from veteran celebrities fosters a more positive and engaging community atmosphere [16][19]. - The potential for veteran celebrities to become scalable content assets is highlighted, as their past works and public personas can be repurposed across various platforms to attract diverse audiences [52][53].