人生首野，都市健身人涌向越野跑

Core Insights - The popularity of trail running in urban areas has surged, with participants moving from gyms to outdoor environments, reflecting a growing trend towards nature-based fitness activities [1][4] - The number of trail running events in China has dramatically increased from approximately 10 in 2013 to 500 by 2019, with participation rising to 150,000, marking the fastest growth rate among all countries during that period [1][10] - Social media has played a significant role in promoting trail running, with over 360,000 related posts on platforms like Xiaohongshu, indicating a shift in public interest towards outdoor sports [1][10] Industry Growth - The growth of trail running is attributed to China's rich mountain resources and the active involvement of various sports brands in sponsoring events [4][19] - The annual growth rate of trail running in China has been stable at around 12% since 2010, making it the fastest-growing country in this sport [12][13] - In 2023, 68,357 participants took part in trail running events in China, with a total of 1,277,283 global participants registered with the International Trail Running Association (ITRA) [10][22] Social Media Influence - 2023 is referred to as the "Year of Trail Running Explosion," with social media discussions shifting from post-race awards to the variety of food available at aid stations during races [15][19] - The trend has attracted not only fitness enthusiasts but also food bloggers, indicating a crossover appeal that enhances the sport's visibility [15][19] Demographics and Participation - The majority of trail runners are aged between 22 and 55, with the most concentrated age group being 25-44 years old, suggesting a long-term sustainability for the sport [23] - There is a notable increase in female participation in trail running, with the percentage of female runners rising from 18% in 2013 to 26% in 2019, indicating a positive trend towards gender inclusivity [25] Future Outlook - The commercial potential surrounding trail running remains largely untapped, with brands increasingly collaborating with events to provide affordable gear for participants [19][22] - The introduction of youth and family categories in competitions is expected to foster a new generation of trail running enthusiasts [23]