阿里和蚂蚁旗下22个品牌联合推出“橙意计划”

Core Insights - Ele.me and Taobao Flash announced the upgrade of the "City Knight" program, which is part of a broader initiative by Alibaba and Ant Group involving 22 brands to launch the "City Knight·Orange Intent Plan" aimed at enhancing support for delivery riders [1][2] Group 1: Program Details - The "Orange Intent Plan" will cover all delivery platforms and aims to provide better incentives and richer protections for outstanding riders [1] - The plan will also feature a new autumn uniform for participating brands, highlighting their support for the riders [4] Group 2: Support Initiatives - The plan includes special rewards for acts of bravery, educational support for riders, and assistance for riders and their families in medical situations [4] - Prior to the Orange Intent Plan, Ele.me invested over 20 million yuan to support over 600 families of seriously ill riders and provided educational assistance to more than 400 riders and their children [4] - Ele.me has established the industry's first public welfare incentive system called "Community Hero," encouraging over 430,000 acts of charity annually [4]