航旅纵横，成不了12306

Core Viewpoint - The launch of the "official direct sales platform" by Hanglv Zongheng aims to provide a transparent and direct ticket purchasing experience, positioning itself as a competitor to existing Online Travel Agencies (OTAs) [1][2][7]. Group 1: Company Overview - Hanglv Zongheng integrates resources from 38 airlines to sell tickets directly, promising "0 markup, 0 bundling, and 0 tricks" [1]. - The platform is backed by the China Civil Aviation Information Network Co., Ltd., which enhances its credibility and operational capabilities [1][5]. - The platform has received support from major airlines like Air China, China Southern Airlines, and China Eastern Airlines, which view it as a vital direct sales channel [7][10]. Group 2: Market Positioning - The term "source ticket" is emphasized as a key selling point, but initial pricing comparisons show that tickets on Hanglv Zongheng are often more expensive than those on other platforms like Ctrip [2][4]. - The platform aims to address consumer pain points such as price transparency and the elimination of hidden fees, contrasting with the practices of many OTAs [6][12]. Group 3: Industry Dynamics - The airline industry has seen a shift towards direct sales, with airlines aiming to reduce reliance on OTAs due to past high commission rates [8][10]. - The introduction of policies to increase direct sales to 40% by 2025 reflects the industry's push for greater control over pricing and distribution [10][11]. - The competitive landscape is characterized by ongoing tensions between airlines and OTAs over pricing power and market access [12][18]. Group 4: Challenges and Opportunities - Despite its official backing, Hanglv Zongheng faces challenges in establishing a competitive edge against established OTAs, particularly in user experience and service offerings [14][17]. - The platform's ability to attract users may depend on its capacity to provide a seamless booking experience and robust customer service, areas where it currently lags behind [15][17]. - The long-term success of Hanglv Zongheng will hinge on its ability to balance transparency with competitive pricing, as consumers prioritize price over other factors [17][18].