Group 1 - The article discusses a promotional campaign in Changzhou, where several tourist attractions are offering free admission to visitors with the surname Zhao, as well as those holding specific event tickets [1][3][5] - The Tianmu Lake scenic area has announced that from August 17 to 31, all visitors with the surname Zhao can enter for free, potentially impacting ticket revenue significantly, with estimates ranging from approximately 4.8 billion to 7.4 billion yuan if all Zhao surname holders visited [1][3][6] - Other attractions, such as Huaguo Qiyuan and the China Dinosaur Park, are also participating in the free admission initiative, extending the offer to visitors with the surname Wang, which could lead to an estimated total ticket revenue impact exceeding 7.8 billion yuan [3][5] Group 2 - Tianmu Lake's projected revenue for 2024 is 536 million yuan, which could allow for 2.06 million to 3.19 million Zhao surname visitors to enter for free, representing only 7% to 11% of the total Zhao population in China [2][6] - The company has experienced revenue fluctuations over the past three years, with reported revenues of 369 million yuan, 630 million yuan, and 536 million yuan for 2022, 2023, and 2024 respectively, alongside net profits of 20 million yuan, 147 million yuan, and 105 million yuan [6] - The two scenic areas involved in the free admission campaign, the Mountain Water Park and the South Bamboo Sea, reported revenues of 148 million yuan and 135 million yuan respectively last year, with high gross margins of 69.72% and 71.22% [6]
天目湖要给全国赵氏免票,去年营收仅够200多万人免票