Workflow
起底追觅造车:造“宾利”融资,贴牌赚现金流
3 6 Ke·2025-08-18 02:10

Core Viewpoint - The automotive industry is facing intense competition and profit compression, with new entrants like "Zhuimi Technology" attempting to enter the market through a dual strategy of ODM and self-developed vehicles [1][2][3]. Group 1: Company Strategy - Zhuimi Technology has initiated a car manufacturing project named "Starry Sky Plan," with plans to produce its first model, a range-extended SUV, by 2027 [1][2]. - The company is adopting a "left hand, right hand model," where the ODM business (left hand) is intended to support the self-developed vehicle project (right hand) [2][3]. - The self-developed vehicle is currently in the styling review stage, and the timeline for mass production has become uncertain [4][6]. Group 2: Funding and Operations - The company plans to showcase prototype vehicles to attract investment, with a focus on generating cash flow through ODM partnerships [3][5]. - Zhuimi is negotiating with automotive design firms to modify existing models for export, aiming to offer five ODM models for dealers to choose from [3][7]. - The company has hired dozens of overseas sales personnel and plans to expand this team significantly [3][6]. Group 3: Market Position and Challenges - The automotive project is seen as a long-term investment with high capital requirements, and the company is currently under pressure to achieve significant revenue targets from its ODM business [6][13]. - The market for the planned vehicles remains uncertain, with concerns about whether there will be demand for these models overseas [8][9]. - Zhuimi's automotive division operates as a separate entity but is still closely tied to the parent company, which has multiple business units focusing on various product lines [5][6][13].