“以消费创新激活城市动能” 厦门啤酒消费季思明主会场活动启幕

Group 1 - The 2025 Xiamen Beer Consumption Season has officially started, attracting beer enthusiasts for a three-day summer celebration [4][10] - The event features various interactive activities such as the Cheers King Challenge and fun song guessing games, enhancing the festive atmosphere [6][10] - The main venue at Wuyi Square connects multiple commercial districts and scenic spots, promoting diverse consumption patterns and boosting the night economy [10][12] Group 2 - The event aims to create an immersive consumption experience while promoting the integration of commerce, culture, and tourism through beer [12][15] - Xiamen is leveraging the beer consumption season to enhance the influence of the "2025 Siming Shopping Festival" and develop new consumption scenarios centered around beer [15] - The district plans to focus on various night-time activities, including dining, shopping, and entertainment, to establish itself as a benchmark for night economy in the country [15]