徕芬剃须刀测评引风波，创始人叶洪新罕见回击前员工

Core Viewpoint - The conflict between Laifen Technology and Feike highlights the competitive landscape in the personal care appliance sector, particularly regarding electric shavers, with Laifen's CEO expressing strong dissatisfaction over a product comparison video that questioned the performance of Laifen's shaver against Feike's [1][3][4]. Group 1: Company Background - Laifen Technology, founded in Shenzhen, has expanded its product line to include electric shavers, launching models priced at 499 yuan and 699 yuan in 2023, while Feike has a long-standing presence in the market since 1999 [3][5]. - The CEO of Laifen, Ye Hongxin, has emphasized the strategic importance of the electric shaver category for the company, which is seen as a critical area for growth amid challenges in other product lines [4][5]. Group 2: Competitive Dynamics - The dispute stems from a long-standing personal and professional rivalry between Ye Hongxin and a former employee, Pan, who has since aligned with Laifen's competitors, particularly in the electric shaver segment [2][3]. - Laifen faces significant competition in the hairdryer market, where lower-priced alternatives have gained market share, and in the electric toothbrush segment, which has reportedly incurred losses of 80 million yuan in 2024 [5][6]. Group 3: Market Position and Strategy - Laifen's entry into the electric shaver market is driven by the need to diversify its product offerings and enhance revenue, as existing categories are under pressure from cheaper alternatives [5][6]. - The company has relied on a combination of technological innovation and aggressive marketing strategies to establish its brand, achieving significant sales growth through viral marketing campaigns [6][7].