

Core Insights - NetEase Cloud Music reported a revenue of 3.827 billion yuan for the first half of the year, representing a year-on-year decrease of 6% [1] - Adjusted net profit reached 1.946 billion yuan, showing a significant year-on-year increase of 121%, primarily due to effective cost control [1] - The company is focused on building a comprehensive and differentiated content ecosystem, with stable growth in core online music service revenue [1] Financial Performance - The profit exceeded expectations mainly due to good cost and expense management [1] - The company has completed adjustments to its product pages in the first quarter, and future revenue from social entertainment services is expected to remain relatively stable [1] - The forecast for adjusted net profit for 2025, 2026, and 2027 is set at 3.091 billion, 2.656 billion, and 2.983 billion yuan respectively, with increases of 61%, 29%, and 36% [1] Valuation and Ratings - The target price for NetEase Cloud Music has been raised from 205.47 HKD to 360.42 HKD [1] - The rating remains "Buy" [1]