AI古装短剧收割1.8亿播放量，谁在享受“错位”的快乐？

Core Insights - The article discusses the rise of AI-generated short dramas, highlighting their unique appeal and the rapid growth in viewership despite their often low production quality [1][2][3] Industry Trends - The user base for micro short dramas is projected to reach 662 million by December 2024, with average daily usage time increasing from 90 minutes to 101 minutes, indicating a growing trend across various age demographics [4] - AI short dramas have gained significant exposure, with titles like "Shan Hai Qi Jing Zhi Pi Bo Zhan Lang" achieving over 430 million views and "Xin Shi Jie Jia Zai Zhong" reaching 1.97 billion plays globally [4] Production Efficiency - The introduction of AI technology has significantly reduced the production cycle for short dramas from approximately three months to two weeks, with costs dropping from tens of thousands to under ten thousand per minute [6][9] - A case study of an AI short drama titled "Bai Hu" illustrates the efficiency of AI in script generation and visual creation, allowing a small team to produce content quickly and cost-effectively [6] Audience Engagement - The unconventional and often absurd narratives of AI short dramas create a "blind box" experience for viewers, leading to high engagement and repeat viewership [3][4] - Audience feedback plays a crucial role in shaping content, as creators adapt their scripts based on viewer preferences, fostering a cycle of engagement and creativity [9] Quality Concerns - Despite the popularity of AI short dramas, there are concerns regarding the quality and coherence of the content, with some viewers expressing discomfort with the "uncanny valley" effect of poorly rendered characters [10] - Critics argue that the focus on shock value and bizarre visuals can detract from the overall quality of storytelling, suggesting a need for better standards in AI-generated content [10][11] Future Outlook - The potential for AI short dramas to fulfill diverse cultural and emotional needs is recognized, with experts suggesting that they could evolve to take on unique cultural roles in the entertainment landscape [11]