2 1 Shi Ji Jing Ji Bao Dao·2025-08-18 04:37Group 1: Industry Trends - Guojingong Liquor and Shede Liquor are set to launch new low-alcohol products below 30 degrees, aiming to capitalize on the current trend of low-alcohol beverages [1][5] - The small bottle trend is resurging, with various liquor companies introducing 100ml products, including Guojingong's new offerings that cater to both low-alcohol and small bottle markets [1][10] Group 2: Sales and Revenue Data - In July, the retail sales of tobacco and alcohol reached 43.3 billion yuan, marking a year-on-year growth of 2.7%, while the total sales for the first seven months amounted to 374 billion yuan, up 5.2% year-on-year [2] - Moutai's total revenue for the first half of the year reached 91.094 billion yuan, with a year-on-year growth of 9.16%, slightly exceeding its growth target [12] Group 3: Product Launches - Guojingong Liquor launched a new 26-degree product named "Guojingong Liquor·Year Original Light 20," targeting urban elites aged 25-35, with pricing set at 300 yuan for 375ml and 100 yuan for 100ml [5] - Shede Liquor plans to introduce a 29-degree product called "Shede Zizai," utilizing aged liquor from its reserves [7] Group 4: Events and Exhibitions - The 113th National Sugar and Wine Fair is set to take place from October 16 to 18 in Nanjing, with over 3,000 companies confirmed to exhibit, including major liquor brands [3] Group 5: Packaging Innovations - Moutai has introduced a new 500ml four-bottle packaging, which is more suitable for small gatherings, alongside an updated design for its packaging bags, enhancing visual appeal and functionality [8][9]