2025跨交会开幕横琴携四个跨境电商产业园及企业打造“横琴展馆”亮相

Core Viewpoint - The 2025 China (Guangzhou) Cross-Border E-Commerce Fair showcases the strength and achievements of the Hengqin Guangdong-Macao Deep Cooperation Zone in the cross-border e-commerce sector, featuring four key industrial parks and numerous quality enterprises [1][4]. Group 1: Industrial Ecosystem - The exhibition includes elements of cross-border e-commerce transactions, platform operations, supply chain services, and digital marketing, attracting attention from domestic and international buyers, industry experts, and media [4]. - Compared to previous years, this year's Hengqin Pavilion has significantly improved in terms of exhibition scale, platform participation, industry quality, and forum professionalism [4]. - The cooperation zone has established a relatively complete cross-border e-commerce industrial ecosystem, focusing on four target business types: leading cross-border e-commerce, e-commerce platforms, MCN organizations, and live-streaming influencers [4]. Group 2: Policy Support - Last year, the cooperation zone introduced the "Support Measures for Promoting High-Quality Development of the Cross-Border E-Commerce Industry in the Hengqin Guangdong-Macao Deep Cooperation Zone (Trial)," implementing precise policies across multiple dimensions such as parks, enterprises, talent, and activities [7]. - These measures provide comprehensive support for the development of the cross-border e-commerce industry, creating a full-ecosystem, full-cycle, and full-business model for growth [7]. Group 3: Strategic Collaboration - The cooperation zone aims to leverage the advantages of Macau as a free port and the vast market space of the mainland to create globally recognized brands and facilitate international expansion [9]. - The goal is to use AI and big data technology to build a global trading platform network, establishing a global selection center for cross-border e-commerce [9]. - The 2025 Cross-Border E-Commerce Fair serves as an important platform for showcasing the achievements of the cross-border e-commerce industry and a valuable opportunity for domestic and international industry collaboration [9]. Group 4: Future Outlook - The cooperation zone will continue to leverage its advantages, improve the industrial ecosystem, innovate policy measures, and deepen the integration of Hengqin and Macau to promote sustainable high-quality development in the cross-border e-commerce industry [11].