Zhi Tong Cai Jing·2025-08-18 06:14Global Smartphone Market Overview - The global smartphone market is projected to ship 297 million units in Q2 2025, reflecting a year-on-year growth of 1.4% [1] - The Chinese market's top five manufacturers are Huawei, vivo, OPPO, Xiaomi, and Apple, with Huawei reclaiming the top position after four years [2] - The U.S. market's top five manufacturers are Apple, Samsung, Lenovo, Google, and TCL, with Apple maintaining a significant lead [3] Chinese Market Insights - In Q2 2025, China's smartphone shipments declined by 4.1% to 68.9 million units, ending a six-quarter streak of year-on-year growth [1] - The decline is attributed to limited impact from government subsidy programs and low consumer confidence, despite strong sales during the "618" shopping festival [1] - Huawei's market share is 18.1% with a shipment of 12.5 million units, while Xiaomi is the only manufacturer among the top five to achieve positive growth at 3.4% [2] U.S. Market Insights - The U.S. smartphone market grew by 3.7% in Q2 2025, with total shipments reaching 25.7 million units [3] - Apple leads the U.S. market with a 47.6% share, experiencing a 14.8% increase in shipments, the highest among the top five manufacturers [3] - Samsung also saw significant growth at 14.3%, driven by inventory increases and a focus on AI integration in mid-range devices [3]