Zhi Tong Cai Jing·2025-08-18 06:21Core Insights - The global smartphone market is projected to ship 297 million units in Q2 2025, reflecting a year-on-year growth of 1.4% [1] - In China, the top five smartphone manufacturers are Huawei, vivo, OPPO, Xiaomi, and Apple, with Huawei reclaiming the top position after four years [1][3] - The U.S. market's top five manufacturers are Apple, Samsung, Lenovo, Google, and TCL, with Apple maintaining a significant lead in market share [1][4] China Market Summary - The total smartphone shipments in China for Q2 2025 reached 68.9 million units, marking a decline of 4.1% year-on-year, ending six consecutive quarters of growth [2] - Huawei led the Chinese market with a shipment of 12.5 million units, holding an 18.1% market share, despite a year-on-year decline of 3.4% [2][3] - Xiaomi was the only manufacturer among the top five to achieve positive growth, with a year-on-year increase of 3.4% [2][3] - Consumer confidence remains low, impacting overall market demand despite promotional events like "618" [2] U.S. Market Summary - The U.S. smartphone market experienced a growth of 3.7%, with total shipments reaching 25.7 million units in Q2 2025 [4][5] - Apple led the U.S. market with a shipment of 12.2 million units, capturing a market share of 47.6% and achieving a year-on-year growth of 14.8% [5] - Samsung followed with a shipment of 6.9 million units, reflecting a growth of 14.3% due to inventory increases and the introduction of AI features in mid-range devices [5] - Lenovo (Motorola) continued to expand its presence in the U.S. market with a year-on-year growth of 2.4% [5]