总营收超7.6亿元，上海博物馆古埃及文明大展创下多项世界纪录

Core Insights - The "Pyramid Summit: Ancient Egyptian Civilization Exhibition" at the Shanghai Museum achieved unprecedented success, setting world records for attendance, revenue, and online exposure [1] - The exhibition attracted over 2.77 million visitors, generating total revenue exceeding 760 million yuan, and led to a significant boost in the city's overall consumption [1] Attendance and Revenue - The exhibition recorded a total of 2,777,966 visitors, breaking the world record for attendance at a single paid museum exhibition [1] - Total revenue from the exhibition surpassed 760 million yuan, with ticket sales contributing over 320 million yuan and cultural products generating more than 440 million yuan [1] Visitor Demographics - Nearly 70% of the attendees were from outside Shanghai, with over 70% of these visitors traveling specifically for the exhibition [1] - The influx of Chinese tourists to Egypt increased by 65% as a result of the exhibition's popularity [1] Cultural Products and Activities - The exhibition launched over 1,200 cultural products, with total sales exceeding 3 million items [1] - Nearly 500 cultural activities were conducted, reaching around 300,000 attendees [1] Operational Adjustments - To address high demand, the Shanghai Museum added 220 night sessions and special events, and implemented a "24/7 open" experience during the final week of the exhibition [2] - Regular audience surveys were conducted to gather feedback and improve service quality [2]