北京朝阳：规上广告经营单位727家！占全市六成以上

Core Insights - The advertising industry in Chaoyang District has shown strong growth in the first half of the year, with revenue reaching 74.902 billion yuan, a year-on-year increase of 27% [1] - Chaoyang District has over 727 registered advertising companies, accounting for more than 60% of the total in the city, maintaining its position as the leading district in Beijing [1] Group 1: Industry Development - Chaoyang District is focusing on creating a digital advertising industry hub, attracting both international and local leading companies such as Publicis, Dentsu, BlueFocus, and Kuaishou [1] - The district has introduced the first district-level digital advertising industry special plan in the country, titled "Chaoyang District Digital Advertising Industry Development Three-Year Action Plan (2025-2027)," which outlines a "1234" development path [1] Group 2: Policy and Financial Support - The establishment of the digital advertising industry park in July marks a new phase in the district's industrial cluster development, emphasizing digital transformation [3] - Continuous upgrades in policy support and financial investment are being implemented to meet the development needs of advertising companies [3]